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Work CommunicationMerchandising

Decathlon Club Catalogue

A hundred pages to kit out clubs, from jersey to ball.

Client: Decathlon Belgium — Sporting goods
Year: 2025
Expertise: Communication Merchandising
Deliverables: 2025-2026 Club Catalogue · Social media visuals · Belgium basketball jerseys
Credits: Graphic design: Lloyd Bielande-Laffineur — © Decathlon

Cover of the Decathlon Club Catalogue, 2025-2026 season: a player in a Kipsta training kit balances a ball on his head in the centre of an artificial pitch

For Decathlon Belgium, Lloyd Bielande-Laffineur laid out the Club Catalogue for the 2025-2026 season: around a hundred pages presenting match and training kits, custom sublimation, balls, futsal and equipment to amateur clubs. He also created social media visuals, such as the announcement of the partnership between Kikup and Decathlon or the Black Friday campaign with Basketball Belgium, and designed the white and black BELGIUM jerseys of the national basketball team.

“Gamme Essentiel” spread on a blue background: a white jersey between a piece of grass and a piece of sky, with the line “Simple in appearance, but unique in essence”

“Simple mais inimitable” page: a smiling player in a black training jacket, on a blue background

Sublimation page: Viralto jerseys and shorts in green, blue and red, with the patterns, colours and markings to choose from

“Futsal” opening page: two players fight for the ball on an indoor court

Instagram post by Kikup and Decathlon Belgium announcing their partnership: a team in navy jerseys celebrates a goal under the floodlights

Black Friday Instagram post by Basketball Belgium and Decathlon: the white and black BELGIUM jerseys of the national team, with free printing

“Sublimation” opening page: the word in white on a purple textile pattern

Product page for the Pro League ball, the official ball of the Pro League, with its Replica version

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