Work Merchandising

125 ans du Beerschot

The club's 125 years, to wear and to give.

Client: K Beerschot VA — Football club
Year: 2024
Expertise: Merchandising
Deliverables: Anniversary polo · Scarf · Gift box
Credits: Textile design: Lloyd Bielande-Laffineur — Photo: © K Beerschot VA

Four K Beerschot VA players pose on a grand marble staircase, wearing the half-white, half-purple anniversary polo embroidered with the BAC crest

For the 125th anniversary of K Beerschot VA, an anniversary collection in the club's colours, designed by Lloyd Bielande-Laffineur: a long-sleeved half-white, half-purple polo, embroidered with the historic “BAC” crest and marked 125 on the collar, a knitted scarf with the 125th anniversary coat of arms, and a white and purple box to present the set.

White and purple box with the 125th anniversary coat of arms, open on a wooden table with the folded polo and the purple scarf

Anniversary polos on hangers: half white, half purple, embroidered BAC crest and “125 | XL” collar label

White knitted scarf with fringes and the 125th anniversary crest, laid on a purple scarf

The 125th anniversary emblem projected in light onto a purple-lit brick façade: crown, lion, the number 125 and the motto “Tene quod bene”

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