Design · Prototype · Produce
Merchandising
Your identity can also be worn, touched and used.
Custom apparel, teamwear, objects and packaging: we take your identity off the screen and give it a physical form.
For a brand, an event, an association or a team: at Bold & Co, it's a genuine product design process, not just merchandising. Shape, use, material, colours, graphics, details: every piece is designed in line with your identity, from concept to production.
Custom textiles
Every project, its own technique.
Decoration is at the heart of our approach. Depending on the fabric, the design, the quantities and the finish you want, we select the most suitable technique.
Screen printing, embroidery, DTF or DTG printing, and sublimation for certain specific projects: each technique meets different needs. We guide you through this choice, from small to large runs.
Why choose our textiles?
- A wide choice of cuts and colours
- Quality materials
- Made for printing and embroidery
Custom apparel
Your identity, worn with pride.
T-shirts, sweatshirts, polos, jackets, team kits or workwear: we design clothes people actually want to wear.
Cut, colour, logo placement, decoration technique (screen printing, embroidery, DTF or DTG printing): every detail is set out in a precise tech pack, for a result that stays true to your brand.
Teamwear & team kits
One identity, a whole team.
Clubs, teams, staff or associations: we design complete kits, from shirt to socks, that carry a shared identity.
Home and away colours, crest, numbers, technical fabrics, labels: every detail is designed as an extension of the identity, from the design board to production.
Objects
From sketch to product.
Bottles, notebooks, tote bags, accessories or bespoke equipment: we design objects that are useful, beautiful and built to last, carrying your brand into everyday life.
Research, sketch, development, prototype, production: five steps to go from idea to finished object, with no nasty surprises.
We explore uses, materials and references to frame the product.
Packaging
Packaging, the first contact with your product.
Boxes, sleeves, gift boxes, labels: packaging is often the first part of your brand people touch.
We design the structure and the graphics together, from the die-line to the finished piece, for packaging that protects, stands out and makes people want to open it.
Frequently asked questions
Questions about merchandising.
Merchandising
Yes. Every piece is designed to match your identity: shape, use, material, colours, graphics. If your identity doesn't exist yet, we can create it first, on the branding side.
Yes. Alongside clothing, we design bespoke objects (water bottles, notebooks, tote bags, accessories) and packaging (boxes, sleeves, gift boxes, labels).
Yes. We follow the product from research to production: sketches, development, prototype, then manufacturing. You have a single point of contact from concept to delivery.
Yes. We design pieces for a brand, a team, an association or a specific event. Quantities and techniques are chosen to suit the project, in small or large runs.
It depends on the product and the technique. Some customisation methods suit small quantities, others become worthwhile in larger runs. Tell us what you need: we'll point you to the right solution.
Fabrics
No technique is better in absolute terms. The choice depends on:
- the fabric (material, colour);
- the design (number of colours, gradients, fine details);
- the look you're after;
- the quantity;
- how the garment will be used.
We advise you on the right technique for your project.
Embroidery stitches the design into the fabric: it adds texture and a premium finish, ideal for a logo on a polo shirt, a jacket or a cap. Printing is better suited to large designs, fine details and many colours. The choice often comes down to the size of the design and the image the garment should convey.
Screen printing pushes ink through a screen, one colour at a time. It gives bold, even areas of colour and is particularly well suited to production runs, especially for designs with few colours. For a very small quantity or a very colourful design, digital printing is often a better fit.
Both are digital printing methods, suited to detailed, multicolour designs:
- DTG (direct to garment): the ink is printed straight into the fabric. The result is soft and nuanced, especially on cotton.
- DTF (direct to film): the design is printed onto a film, then heat-transferred. It is precise and versatile, and works on a wider range of materials.
The choice depends on the fabric and the look you're after.
Almost, but not with every technique. Each material has its compatible techniques: sublimation, for example, only works on light-coloured polyester, because the ink bonds with the fibres. Tell us which fabric you have in mind: we'll check the right technique, or suggest a better-suited fabric.